Baseball By Design: Stories of Minor League Logos and Nicknames
Baseball By Design tells the story of America one minor league baseball logo and nickname at a time. Paul Caputo covers minor league baseball at all levels for the website SportsLogos.net. On this podcast, he talks with front office personnel and designers about the origins of some of the game‘s best and wackiest logos and nicknames. Instagram, Threads, Bluesky: @baseballbydesign
Episodes

5 days ago
Washington Wild Things
5 days ago
5 days ago
The Washington Wild Things have played in the independent Frontier League since 2002 with a logo that features a sunglasses-wearing animal. In this episode we delve into just what that animal is.
Guests include:
Christine Blaine, CEO, Washington Wild Things
Dino Guarino, Dino Guarino Gallery
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Mar 18, 2025
MLB Reporter Thomas Harding
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Thomas Harding has covered the Colorado Rockies for more than a quarter century, and during that time has developed an interest in sports design and even created some of his own logos. He joins from Spring Training in Arizona to discuss the history of Rockies branding, sports branding at large, and some of his own work.
Thomas Harding, Twitter @harding_at_mlb
Dan Simon, Studio Simon, www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Mar 11, 2025
Jupiter Hammerheads
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
The Jupiter Hammerheads nickname was chosen by schoolchildren in the late '90s, and has endured to this day. Guests this week include
Brennan Erlandsen, Broadcasting and Media Relations Coordinator, Roger Dean Chevrolet Stadium
Jake Rosner, Cox Science Center, www.coxsciencecenter.org
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Mar 04, 2025
Live from Clearwooder: Spring Training Baseball
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Join your host for three days of Spring Training baseball with family and a few special guests, including T-Pat Stubbs, father of Phillies catcher Garrett Stubbs. Hear the sights and sounds of the weekend, and ride along for a baseball experience every fan should have!
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Go Birds.

Tuesday Feb 25, 2025
Casper Ghosts
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
The Casper Ghosts only played for four seasons, but more than a decade after they vanished, their brand is popular and has fans clamoring for a return. Guests include:
Jason Klein, Brandiose, brandiose.com
Lori Juszak, Fort Collins Tours, https://fortcollinstours.com/
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Feb 18, 2025
Sioux City Explorers
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
The Sioux City Explorers, an independent team in the American Association, play in a city whose claim to fame is that it's the site of the only death in Lewis and Clark Expedition. Guests include:
Guests include:
Dan Vaughan, Sioux City Explorers
Kristine Bornholtz, Lewis and Clark Interpretive Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Feb 11, 2025
Cleburne Railroaders
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
The independent professional Cleburne Railroaders have been around since 2017, but the history of the name goes back to 1906. This episode explores the relationship of the railroad industry and baseball in Cleburne, Texas.
Guests include:
Kay Goodell, Cleburne Railroaders
Mayor Scott Cain, Author, Cleburne Baseball
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Feb 04, 2025
New Britain Rock Cats
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Guy Gilchrist, known as “Jim Henson’s Cartoonist,” has had an amazing career creating characters for Henson creations like The Muppets, Muppet Babies, Fraggle Rock, and others. He's also worked with cartoon icons like the Teenage Mutant Ninja Turtles, Tom and Jerry, Looney Tunes, Tiny Toons, Pink Panther, and Disney.
In addition to all of that, Guy is a big baseball fan and has created a handful of iconic minor league logos, including the subject of this episode, the New Britain Rock Cats (now the Hartford Yard Goats). He also created Jax, a character on the new MLB Network creation, the Traveling Spaceship Show. Guests include:
Guy Gilchrist, guygilchrist.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.