Baseball By Design: Stories of Minor League Logos and Nicknames

Rochester Red Wings

The Triple-A Rochester Red Wings are one of the longest-tenured teams not only in Minor League Baseball, but all of sports. The team pre-dates a certain hockey team of the same name by two years.
Guests include:
Naomi Silver, President, CEO, COO, Rochester Red Wings
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
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Baseball By Design is a member of the Curved Brim Media Network.

Fresno Grizzlies (and Tacos)

The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.
Guests include:
Jonathan Bravo, Director, Marketing & Communications, Fresno Grizzlies
Sam Hansen, Insta @samfromftk
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Hub City Spartanburgers

The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:
Tyson Jeffers Hub City Spartanburgers
Steve, Beacon Drive-in website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Ben Hill of Minor League Baseball

As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.  
Find Ben Hill here:
Show Before the Show podcast
MiLB News milb.com
Baseball Traveler newsletter
Also on this episode:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Washington Wild Things

The Washington Wild Things have played in the independent Frontier League since 2002 with a logo that features a sunglasses-wearing animal. In this episode we delve into just what that animal is. 
Guests include:
Christine Blaine, CEO, Washington Wild Things
Dino Guarino, Dino Guarino Gallery
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

MLB Reporter Thomas Harding

Thomas Harding has covered the Colorado Rockies for more than a quarter century, and during that time has developed an interest in sports design and even created some of his own logos. He joins from Spring Training in Arizona to discuss the history of Rockies branding, sports branding at large, and some of his own work.
Thomas Harding, Twitter @harding_at_mlb
Dan Simon, Studio Simon, www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Jupiter Hammerheads

The Jupiter Hammerheads nickname was chosen by schoolchildren in the late '90s, and has endured to this day. Guests this week include
Brennan Erlandsen, Broadcasting and Media Relations Coordinator, Roger Dean Chevrolet Stadium
Jake Rosner, Cox Science Center, www.coxsciencecenter.org
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Live from Clearwooder: Spring Training Baseball

Join your host for three days of Spring Training baseball with family and a few special guests, including T-Pat Stubbs, father of Phillies catcher Garrett Stubbs. Hear the sights and sounds of the weekend, and ride along for a baseball experience every fan should have!
Find the Baseball By Design podcast online:
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Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Go Birds.