Baseball By Design: Stories of Minor League Logos and Nicknames
Baseball By Design tells the story of America one minor league baseball logo and nickname at a time. Paul Caputo covers minor league baseball at all levels for the website SportsLogos.net. On this podcast, he talks with front office personnel and designers about the origins of some of the game‘s best and wackiest logos and nicknames. Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
4 days ago
4 days ago
The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.
Guests include:
Jonathan Bravo, Director, Marketing & Communications, Fresno Grizzlies
Sam Hansen, Insta @samfromftk
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:
Tyson Jeffers Hub City Spartanburgers
Steve, Beacon Drive-in website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.
Find Ben Hill here:
Show Before the Show podcast
MiLB News milb.com
Baseball Traveler newsletter
Also on this episode:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
The Washington Wild Things have played in the independent Frontier League since 2002 with a logo that features a sunglasses-wearing animal. In this episode we delve into just what that animal is.
Guests include:
Christine Blaine, CEO, Washington Wild Things
Dino Guarino, Dino Guarino Gallery
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Thomas Harding has covered the Colorado Rockies for more than a quarter century, and during that time has developed an interest in sports design and even created some of his own logos. He joins from Spring Training in Arizona to discuss the history of Rockies branding, sports branding at large, and some of his own work.
Thomas Harding, Twitter @harding_at_mlb
Dan Simon, Studio Simon, www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
The Jupiter Hammerheads nickname was chosen by schoolchildren in the late '90s, and has endured to this day. Guests this week include
Brennan Erlandsen, Broadcasting and Media Relations Coordinator, Roger Dean Chevrolet Stadium
Jake Rosner, Cox Science Center, www.coxsciencecenter.org
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Join your host for three days of Spring Training baseball with family and a few special guests, including T-Pat Stubbs, father of Phillies catcher Garrett Stubbs. Hear the sights and sounds of the weekend, and ride along for a baseball experience every fan should have!
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Go Birds.
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
The Casper Ghosts only played for four seasons, but more than a decade after they vanished, their brand is popular and has fans clamoring for a return. Guests include:
Jason Klein, Brandiose, brandiose.com
Lori Juszak, Fort Collins Tours, https://fortcollinstours.com/
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.