Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Episodes

7 days ago
Ogden Raptors
7 days ago
7 days ago
48 min
The Ogden Raptors debuted at a time when our collective imaginations were captivated by Jurassic Park, but their logo is actually based on a local dinosaur discovery called the the Utahraptor. Guests include:
Dave Baggott, Founder and Owner, Ogden Raptors
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.
7 days ago
48 min

Oct 13, 2026
Ozarks Springbirds
Oct 13, 2026
Oct 13, 2026
53 min
Hot off the presses, the Springfield Cardinals rebranded as the Ozarks Springbirds, staying close to their parent club's brand while creating something unique to the community. Guests include:
Dan Reiter, General Manager, Springfield Cardinals
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.
Oct 13, 2026
53 min

Oct 6, 2026
Martha's Vineyard Sharks
Oct 6, 2026
Oct 6, 2026
54 min
The collegiate summer level Martha's Vineyard Sharks play in a town made famous by an iconic movie. The Jaws-themed team takes a kid-friendly approach to nature's greatest predator. Guests include:
Russ Curran, President & GM, Martha's Vineyard Sharks
Todd Malhoit, Creative Director, toddmalhoit.com
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.
Oct 6, 2026
54 min

Sep 29, 2026
Tri-City ValleyCats
Sep 29, 2026
Sep 29, 2026
42 min
The Tri-City ValleyCats, based in Troy, New York, have been around for a quarter century and play with one of independent baseball's most enduring brands. Guests this week include:
Rick Murphy, President/Owner, Tri-City ValleyCats
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Sep 29, 2026
42 min

Sep 22, 2026
Sep 22, 2026
50 min
In an unprecedented follow-up to a previous episode, Jeopardy contestant Lauren Vincent joins the podcast to discuss her role in the existence of the Columbia Synchronized Hippos. Plus, hear Lauren's appearance on the Columbia Fireflies broadcast with John Kocsis! Guests include:
Lauren Vincent, Jeopardy Contestant
Donnie Wise, DHC Sports Show, Insta @wisedrjr
John Kocsis, Jr., Broadcaster, Columbia Fireflies
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
TikTok @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Sep 22, 2026
50 min

Sep 15, 2026
Episode 250: Somerset Semiquincentennials
Sep 15, 2026
Sep 15, 2026
51 min
It's the 250th episode of Baseball By Design—the semiquincentepisode—and we're marking the occasion with the Somerset Patriots, who played as the Semiquincentennials in July.
This week on the podcast:
Hal Hansen, Senior Director, Sales & Marketing, Somerset Patriots
Ryan Foose, Fooser Sports Design, Insta @foosersports
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Sep 15, 2026
51 min

Sep 8, 2026
Gateway Grizzlies
Sep 8, 2026
Sep 8, 2026
39 min
The Gateway Grizzlies, an independent team in the Frontier League, play in Sauget, Illinois, a small town in the shadow of St. Louis's Gateway Arch just across the river in Missouri. Neither state has ever been part of the grizzly bear's habitat, so why is this team called the Grizzlies? Listen and learn! Guests this week include:
Jason Guerette, Broadcaster, Gateway Grizzlies
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Sep 8, 2026
39 min

Sep 1, 2026
Bluefield Ridge Runners
Sep 1, 2026
Sep 1, 2026
41 min
When the Appalachian League lost its affiliated status in 2020, all 10 teams were forced to rebrand. The Bluefield Ridge Runners adopted a train-themed brand that celebrates the Blue Ridge mountains, the coal mining industry, and a beloved toy train character. Guests this week include:
Garrett Schilling, General Manager, Bluefield Ridge Runners
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
Sep 1, 2026
41 min








