Baseball By Design: Stories of Minor League Logos and Nicknames

When the Appalachian League lost its affiliated status in 2020, all 10 teams were forced to rebrand. The Bluefield Ridge Runners adopted a train-themed brand that celebrates the Blue Ridge mountains, the coal mining industry, and a beloved toy train character. Guests this week include:
Garrett Schilling, General Manager, Bluefield Ridge Runners
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
TikTok @baseballbydesign
YouTube @baseballbydesign
linktr.ee/BaseballByDesign
 

The Montreal Expos logo has been the subject of debate, conversation, and even conspiracy theories over the years. Author, baseball historian, and sports design royalty Todd Radom discusses the history of the Expos and their iconic brand. 
Guests include:
Todd Radom, Todd Radom Design toddradom.com
Dan Simon, Studio Simon, studiosimon.net
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
YouTube @baseballbydesign
TikTok @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

An incorrect answer on the TV game show Jeopardy led to one of Minor League Baseball's funniest theme nights. This Thursday, the Columbia Fireflies will take the field as the Synchronized Hippos. Guests include:
John Kocsis, Jr., Broadcaster, Columbia Fireflies
Donnie Wise, DHC Sports Show, Insta @wisedrjr
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

It's the 10th iteration of the Baseballpalooza road trip, and it's the biggest one yet! The guys guide you through the Northeast and talk about the magic of a road trip with old friends.
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The Reno Aces dig deep into their hometown's heritage with two of their identities: The "Biggest Little City" alternate identity plays on the city's slogan, found on an iconic arch on the edge of town, and a Reno Silver Sox brand honors the town's baseball past.
Guests this week include:
Blake O'Brien, Senior Director of Creative Services, Reno Aces
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

The Augusta GreenJackets are a rare baseball team whose logo is based on another sport. The team leans into its hometown's claim to fame, the iconic Augusta National golf course. Guests this week include:
Brandon Greene, General Manager, Augusta GreenJackets
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The identity for the Charleston RiverDogs, Single-A affiliate of the Tampa Bay Rays, has a surprising back story—it's not based on dogs at all, but rather rats. Guests this week:
Ben Abzug, Senior Vice President, Charleston RiverDogs
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Major League Baseball's All Star Game takes place today and Skye Dillon joins to talk about developing the logo for the event. Guests this week:
Skye Dillon, SKYE, www.skye.design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.