Baseball By Design: Stories of Minor League Logos and Nicknames

MLB All Star Game Logo Designer Skye Dillon

Major League Baseball's All Star Game takes place today and Skye Dillon joins to talk about developing the logo for the event. Guests this week:
Skye Dillon, SKYE, www.skye.design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
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Baseball By Design is a member of the Curved Brim Media Network.

Eugene Emeralds

The Eugene Emeralds for many years had a brand that featured an idyllic natural scene—but then they made a dramatic switch and adopted a brand that features a snarling sasquatch. We talk about this and the team's hilarious Exploding Whales alternate identity. Guests this week include:
Matt Dompe, Assistant GM & Broadcaster, Eugene Emeralds
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
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Baseball By Design is a member of the Curved Brim Media Network.

Ozarks Snipe Hunters (Springfield Cardinals)

The Double-A Springfield Cardinals have only had two alternate identities in their team history, including the Ozarks Snipe Hunters, unveiled this season. The brand plays on the storied tradition of sending newbie campers into the woods on wild goose chases for mythical furry critters.
This week on the podcast:
Dan Reiter, General Manager, Springfield Cardinals
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
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Las Vegas 51s

Before they were the Aviators, the Triple-A baseball team in Las Vegas played as the Las Vegas 51s from 2001 to 2018. The team's alien-themed brand played on their proximity to noted government facility Area 51. Guests include:
Tom Brazile, Director of Retail Operations, Las Vegas Aviators
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
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Baseball By Design is a member of the Curved Brim Media Network.

Tampa Bay Rays City Connect

The Tampa Bay Rays City Connect brand is one of the most successful in Major League Baseball. The identity tells the story of the region's close relationship with the skateboarding community, and ties together two generations of the team's branding. Guests include:
Warren Hypes, Rays VP Creative & Brand, Insta @warren_hypes
Michael Blanford, Former Executive Director, Boards for Bros
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
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Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

Madison Mallards' "The Dudes" Big Lebowski Alternate Brand

The collegiate summer level Madison Mallards keep hitting it out of the park with their popular alternate identities. They'll play a game this season as "The Dudes" in tribute to the movie The Big Lebowski later this season. Guests include:
Kyle Chisholm, Marketing Director, Madison Mallards
Brent Bartels, Creative Services Manager
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

Buffalo Bisons Smell Like Cheerios

When the wind is blowing the right direction and the General Mills plant is producing the aromas from one of its signature items, the whole city of Buffalo takes on the smell of a freshly poured bowl of cereal. And the team can trace the origins of "My City Smells Like Cheerios Night" to an episode of this podcast from 2023! Guests include:
Pat Malacaro, Bisons Broadcaster, Twitter @PatWGR
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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Baseball By Design is a member of the Curved Brim Media Network.

Columbus Scrambled Dogs

The Double-A Columbus Clingstones will play select games this year as the Scrambled Dogs, a tribute to a local delicacy that has its roots in an iconic pharmacy soda fountain.
This week on the podcast:
Mike Jones, Graphic Designer, Insta @bucket826
Kellie Oliver, Owner, Dinglewood Pharmacy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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