Beloit Sky Carp | Baseball By Design: Stories of Minor League Logos and Nicknames

The Beloit Sky Carp's brand digs deep into the history of Beloit, Wisconsin, with a variety of logos. Three years into their new ballpark and two years into the new brand, the team's identity is a fixture in Minor League Baseball. Guests include:

Quint Studer, Owner, Beloit Sky Carp
Jason Klein, Brandiose, brandiose.com
Howard Aprill, Naturalist, Wehr Nature Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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