Rome Emperors

The Rome Emperors ditched their parent-based identity in favor of a penguin-based brand, which was met with a nearly universal positive response when it was unveiled this offseason. GM David Lane, designer Dan Simon, and wildlife correspondent Ranger Amy Burnett discuss the meaning behind the brand.

• David Lane, General Manager, Rome Emperors
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
• Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy

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