Baseball By Design: Stories of Minor League Logos and Nicknames

Tennessee Smokies

The Double-A Tennessee Smokies are playing their last season in Kodak, Tennessee, before returning to their original home of Knoxville next season. A new ballpark will bring an updated brand, but it won't stray far from their existing identity, which plays off their parent club, the Chicago Cubs.
Guests include:
Chris Allen, Boyd Sports LLC, Tennessee Smokies
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Rob Barrett, Tennessee State Parks, tnstateparks.com
Find the Baseball By Design podcast online:
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Baseball By Design is a member of the Curved Brim Media Network.
 
 

Holly Springs Salamanders

The Holly Springs Salamanders are named for an abundant amphibian in the home state of North Carolina. On this episode:
Skye Dillon, www.skyedesignstudios.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Quad Cities River Bandits

The Quad Cities River Bandits pay tribute to the mightiest river in North America and the adorable, creative pests that live along it. Guests include:
Dave Heller, Main Street Baseball, Owner of the Quad Cities River Bandits
Ken Carroll, Kirkwood Community College
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Memphis Redbirds

The Triple-A Memphis Redbirds have an identity that is closely tied to their Major League parent club, but is still distinctly their own. A neon theme in the brand pays tribute to the city's historic Beale Street. Guests include:
Alex Coil, Redbirds broadcaster, Twitter @alex_coil
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Meagan May, Backbeat Tours, backbeattours.com
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Carolina Mudcats

The Carolina Mudcats name and logo has been part of the history of two franchises, but its future beyond 2025 is in doubt. This episode features a live appearance from the Mudcats ballpark, with checkins from Curved Brim Media's newest member the Minor League Nerd and a couple of Baseball By Design regulars. Guests include:
Curved Brim Media Meetup, curvedbrimmedia.com
Kelly Robinson, Minor League Nerd
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Tess DeMeyer, The Athletic

Minor League Baseball has gotten a flurry of attention the national media as team rebrands have gone viral on social media. Tess DeMeyer, staff editor for The Athletic, who authored an article that was published online in The Athletic and in print in The New York Times, joins the podcast to talk about what she learned in her extensive research for that article. Guests include: 
Tess DeMeyer, The Athletic, Twitter @tess_demeyer
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Lake Charles Gumbeaux Gators

The collegiate summer level Lake Charles Gumbeaux Gators turned a community mascot that dates back nearly half a century into an identity for a brand-new baseball team. The Mardi Gras-themed alligator doubles as a symbol of the town and a logo for the team. Guests include:
Aaron Castete, Marketing and Communications Manager, Lake Charles Gumbeaux Gators
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Somerset Patriots (and the Jersey Diners)

The Double-A Somerset Patriots have a serious, patriotic brand that befits their new affiliation with the New York Yankees. But their whimsical Jersey Diners alternate brand took the minor world by storm this offseason. This episode features both identities!
Guests include:
Dave Marek, Senior Vice President of Marketing, Somerset Patriots, Twitter @dmarek94
Ryan Foose, Fooser Sports Design, Website, Twitter @foosersports
Al Langlois, Baseballpalooza regular
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.