Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Episodes

Tuesday Feb 27, 2024
Lancaster Stormers
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
For years, the team in Lancaster, Pennsylvania, played as the Barnstormers, but the team recently launched a new brand with the nickname Stormers. This episode features interviews with the team and the designer conducted just hours before the unveiling, as well as Lancaster native and Baseballpalooza regular Dave Hirte. Plus, Dan Simon is back with a Studio Simon Stumper!
Lauren Zuckerman, Director of Marketing, lancasterstormers.com
Skye Dillon, www.skyedesignstudios.com
Dave Hirte, Baseballpalooza regular and Lancaster native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Feb 20, 2024
Lexington Legends
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
The Lexington Legends are back! On this episode, most of which was recorded before the world saw the team's new brand, the Legends owner and designer talk about bringing back a beloved nickname with a new suite of logos. Guests include:
Alicia Amling, Temerity Baseball, Lexington Legends
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Brendan Kane, Educator, Kentucky
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Feb 13, 2024
Columbia River Rooster Tails & Vineros de Tri-City
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
The High-A Tri-City Dust Devils have two alternate brands that don't seem connected to one another at first, but dig deeper with Erik the Peanut Guy and you'll see how they relate. For the first time, this episode focuses entirely on alternate identities: the Columbia River Rooster Tails and Viñeros de Tri-City. Guests include:
Erik "The Peanut Guy" Mertens, Tri-City Dust Devils, Twitter @ItsErikMertens
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Feb 06, 2024
Hagerstown Flying Boxcars
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
The Hagerstown Flying Boxcars of the Atlantic League of Professional Baseball are named for a military aircraft closely tied to their hometown. On this episode:
Chuck Domino, Consultant, flyingboxcars.com
Skye Dillon, www.skyedesignstudios.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 30, 2024
Biloxi Shuckers
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
The Double-A Biloxi Shuckers pay tribute to the seafood industry in the Gulf Coast with their anthropomorphic oyster brand. Guests this week include:
Guests include:
Javik Blake, Shuckers Broadcaster, Twitter @javblake8
Jason Klein, Brandiose, brandiose.com
Dee, Manager, Blind Tiger Restaurant, Website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 23, 2024
Lake Elsinore Storm
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
The Single-A Lake Elsinore Storm play in a place not known for stormy weather. The team's on-field emcee Kaz Egan joins to talk about the significance of the name, Kim Cousins of the Lake Elsinore Valley Chamber of Commerce discusses the team's connection to the city's slogan "Dream Extreme," and Dan Simon is back with a Studio Simon Stumper.
Guests include:
Kaz Egan, DIrector of Promotions & Fan Engagement, Insta @kaz.egan
Kim Cousins, Lake Elsinore Valley Chamber of Commerce, lakeelsinorechamber.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 16, 2024
Rome Emperors
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
The Rome Emperors ditched their parent-based identity in favor of a penguin-based brand, which was met with a nearly universal positive response when it was unveiled this offseason. GM David Lane, designer Dan Simon, and wildlife correspondent Ranger Amy Burnett discuss the meaning behind the brand.
David Lane, General Manager, Rome Emperors
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 09, 2024
Hanshin Tigers
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
The Hanshin Tigers, who recently won their second-ever championship in Japan's Nippon Professional Baseball League, are named for the fiercest of big cats. This episode explores the Tigers brand, the Curse of the Colonel, and baseball in Japan at large with guests:
Masanori Shintani, lifelong Tigers fan (live from Laos!)
Shane Barclay, owner, JapanBall
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.









