Baseball By Design: Stories of Minor League Logos and Nicknames

Northwest Arkansas Naturals

The Northwest Arkansas Naturals, Double-A affiliate of the Kansas City Royals, have an identity based on their home in "The Natural State." This episode explores that name, their chicken-based alternate identity, and their freshly released updated suite of logos.
Guests include:
Justin Cole, General Manager, Northwest Arkansas Naturals
Michael Thurman & Brad Bishop, Torch Creative
Jay Schneider, Arkansas State Parks
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Year-End Fireside Chat with Dan Simon

Minor League Baseball logo design superstar Dan Simon stops by to celebrate a successful 2023 and look forward to more in 2024. We chat about foul balls, graphic design peccadillos, dark beer, and more in this end-of-year special.
 
On this episode:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Do you need more than Dan Simon?
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Todd Radom on the O’s Upside-Down Apostrophe (and More!)

Designer Todd Radom is true to his word, and is back in episode 107 to talk about the enduring mystery of the Baltimore Orioles' use of an upside-down apostrophe in their O's logo—and more! We talk about Todd's collection of reimagined retro World Series logos, the Las Vegas A's, and apostrophes in general.
And designer Dan Simon is back, not only with his weekly Studio Simon Stumper, but with his own thoughts on apostrophes and human fallability.
Guests include:
Todd Radom, toddradom.com / Twitter @ToddRadom
Dan Simon, Studio Simon, studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

New Hampshire Fisher Cats (and Primaries!)

The Double-A New Hampshire Fisher Cats have been around for 20 years, but they almost had a very different identity that was announced and then retracted. We delve into that story this week. Guests include:
Michael Neis, General Manager, New Hampshire Fisher Cats
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Madison Mallards

The collegiate summer level Madison Mallards have a unique brand built around a common bird. The team's suite of alternate identities builds on a fun primary identity that features a duck calling his shot Babe Ruth style. Guests include:
Kyle Chisholm, Marketing Director, Madison Mallards
Brent Bartels, Creative Services Manager
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

MiLB Promos

The social media account MiLB Promos has been sharing news about Minor League Baseball giveaways, promotional nights, alternate identities and more for more than a decade. On this episode, Jake from MiLB Promos talks about the art of promoting promotions and the joy he gets from running the account. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include:
Jake, Twitter @MiLBPromos
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Chattanooga Lookouts

The Double-A Chattanooga Lookouts have a name that dates back to the late 1800s with a simple but iconic brand that has been around for three decades. This episode explores the origins of the team name and the mountain it's named for. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include:
Rich Mozingo, President, Chattanooga Lookouts
Will Wilson, Park Ranger, Chickamauga And Chattanooga National Military Park
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Lansing Lugnuts

The High-A Lansing Lugnuts are one of MiLB's early adopters of the wacky logo and nickname. Their bolt (not a nut!) logo pays tribute to the local automotive industry. Guests include:
Jesse Goldberg-Strassler, Twitter @jgoldstrass
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.