Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Episodes

Tuesday Sep 12, 2023
Staten Island FerryHawks
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
The independent Staten Island FerryHawks brought baseball back to the New York City borough after the untimely demise of the Staten Island Yankees with a brand that personifies baseball fans in the area. Guests this week include:
Eric Schuffler, GM, Staten Island FerryHawks, Twitter @eric_shuffler
Skye Dillon, www.skyedesignstudios.com
George Falkowski, "Meet Me at the Bat," Twitter @GeorgeFalkowski
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Sep 05, 2023
Baseballpalooza Ride-Along
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
Join the guys as we take you through the magic of a Baseballpalooza road trip! This year, the gang visited the Vancouver Canadians, Tri-City Dust Devils, Hillsboro Hops, and Tacoma Rainiers, and each of the guys chimes in over the course of four days.
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Aug 29, 2023
Birmingham Barons
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
The Birmingham Barons have one of the oldest nicknames in minor league baseball. Since 1901, various teams that have played in Birmingham have gone by the name, or some variation, including the historic Coal Barons and Black Barons. On this episode:
Jonathan Nelson, Birmingham Barons, www.milb.com/birmingham, Twitter @JonathanN_Bham
Marc Cheatham, Black Baseball Mixtape, blackbaseballmixtape.com, Insta @blackbaseballmixtape
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Aug 22, 2023
Florence Y’alls
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
The Florence Y'alls, a team in the independent professional Frontier League, are named for a mall, a water tower, and a grammatical staple of Southern culture. Guests include:
Max Johnson, Florence Y'alls, florenceyalls.com
Jay Becker, BLDG Design, www.bldgbrands.com
Mignon Fogarty, Grammar Girl, www.quickanddirtytips.com/grammar-girl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Aug 15, 2023
Columbus Clippers
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
The Columbus Clippers are named for a seafaring vessel that has certain alliterative qualities with the team's hometown, and have a brand that is classic and longlasting. Guests include:
Matt Leininger, Voice of Huntington Park, Twitter @_bigmatt
Joe Santry, Team Historian
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Aug 08, 2023
Dayton Dragons
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
The Dayton Dragons have been a stalwart of minor league baseball branding, with a flying lizard who has served as their logo for a quarter century. Guests include:
Eric Deutsch, Executive Vice President, Dayton Dragons, www.milb.com/dayton
Terry Smith, Terry Smith Creations, terrysmithcreations.com
Ranger Amy, Twitter @RangerAmy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Aug 01, 2023
Springfield Lucky HorseShoes
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
The collegiate summer level Springfield Lucky HorseShoes have a brand that is layered like a huge, open-faced sandwich, with no fewer than five distinct brands rolled into one. Guests this week include:
Jamie Toole, Shoes team owner: shoesbaseball.com
Ryan Foose, Fooser Sports Design: foosersports.com
Summer Ball Summit: summerballsummit.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jul 25, 2023
Frisco RoughRiders
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
The Double-A Frisco RoughRiders base their identity on the 26th president of the United States, Teddy Roosevelt, who famously led the 1st United States Volunteer Cavalry, which was commonly referred to as the Rough Riders, famous for their charge up San Juan Hill in support of Cuban independence from Spain.
Guests this episode include:
Scott Burchett, RoughRiders GM: www.milb.com/frisco
Jason Klein, Brandiose: www.brandiose.com
Teddy Roosevelt, as portrayed by Joe Wiegand: teddyrooseveltshow.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Twitter @Count2Baseball
Instagram @baseballbydesign
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.









