Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Episodes

Tuesday Apr 04, 2023
Tacoma Rainiers
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
The Triple-A Tacoma Rainiers draw their identity from the predominant geological feature in the Pacific Northwest, Mount Rainier—and indirectly from the branding for a mediocre beer. This episode features team president Aaron Artman, Mount Rainier National Park Ranger Darby Robinson, and lifelong Mariners fan Chris Trebon. And of course, Dan Simon is back with a Studio Simon Stumper.
Tacoma RainiersWebsite / Twitter @RainiersLand
Mount Rainier National ParkWebsite
Dan Simon, Studio SimonWebsite / Instagram @studio_simon
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter

Tuesday Mar 28, 2023
Mudville Nine
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
For two seasons in 2000 and 2001, the Low-A Stockton Ports rebranded as the Mudville Nine, staking their town's claim to being the "Mudville" featured in the 1888 poem "Casey at the Bat." This episode features San Diego Padres Vice President Tom Seidler, who was instrumental in the team, and designer Dan Simon, who created the logo (and who is back with another Studio Simon Stumper).
Also, stay tuned for a special reading Casey at the Bat by Anna Ditommaso, Ed Rivera, Pat Larson, Amy Burnett, Eric Proffitt, and Johnny Bowlin.
Dan Simon, Studio SimonWebsite / Instagram @studio_simon
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter

Tuesday Mar 21, 2023
Kansas City Monarchs, with Bob Kendrick, Negro Leagues Baseball Museum President
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
The Kansas City Monarchs were the premier franchise of Negro Leagues baseball from the 1920s through the 1960s. Through a partnership with the Negro Leagues Baseball Museum, a team in the American Association of Independent Professional Baseball has reprised the logo and nickname of that historic franchise. NLBM President Bob Kendrick joins the podcast to talk about the unique partnership.
Plus Dan Simon returns with another Studio Simon Stumper!
Negro Leagues Baseball MuseumWebsite / Twitter @NLBMuseumKC
NLBM President Bob KendrickTwitter @nlbmprez
Dan Simon, Studio SimonWebsite / Instagram @studio_simon
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter

Tuesday Mar 14, 2023
Inland Empire 66ers
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
The Inland Empire 66ers in San Bernardino, California, are one of 18 professional or collegiate summer level baseball teams that play on Route 66, but they're the only one whose brand has anything to do with the iconic highway. This episode features GM Joe Hudson, Brandiose's Jason Klein, Baseballpalooza founder Jeremy Soule, a cameo from Baseball Mapper's Patrick Noote, and Dan Simon of Studio Simon with another Studio Simon Stumper.
Inland Empire 66ersWebsite / Twitter
BrandioseWebsite / Twitter
Jeremy SouleTwitter
Patrick NooteBaseballMapper.com | Twitter
Dan Simon, Studio SimonWebsite / Instagram @studio_simon
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter

Tuesday Mar 07, 2023
World Baseball Classic
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
The 2023 World Baseball Classic starts this week! This global tournament of America's pastime debuted in 2006 with a brand created by designer Todd Radom, who joins the podcast to talk about how that brand. Ed Rivera of The Dad Hat Chronicles also stops by to discuss his favorite WBC team logos, including his native Puerto Rico, and Dan Simon is here with another Studio Simon Stumper.
Todd RadomWebsite / Twitter @ToddRadom
Dad Hat ChroniclesTwitter @thedadhat216
Dan Simon, Studio SimonWebsite / Instagram @studio_simon
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter

Tuesday Feb 28, 2023
Louisville Bats
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
The Triple-A Louisville Bats play just a mile down Main Street from the Louisville Slugger Museum and Factory—but the team's brand is based on the flying mammal rather than the famous wooden instrument of the game. This episode features longtime Bats general manager Greg Galiette and Nick Fuchs of the Louisville Slugger Museum and Factory, as well as Baseball By Design Wildlife Consultant Ranger Burnett and another round of Studio Simon Stumpers with designer Dan Simon.
Louisville Batswebsite / Twitter @LouisvilleBats
Louisville Slugger Museum and Factorywebsite / Twitter @sluggernation
Wildlife Consultant Ranger Amy BurnettTwitter @RangerAmy
Dan Simon, Studio Simonwebsite / Instagram @studio_simon
Baseball By DesignTwitter @Count2Baseball / Instagram @baseballbydesign / Website
Curved Brim Media NetworkWebsite / Twitter @Curved Brim

Tuesday Feb 21, 2023
Copa de la Diversión
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
The Copa de la Diversión program features Spanish-language brands for Minor League Baseball teams intended to expand MiLB's outreach to Latinx. The program has been wildly popular, and guest Ryan Foose of Fooser Sports Design has worked with teams to create more than 30 of those brands.
Also joining the podcast are Ed Rivera of the Dad Hat Chronicles to talk about his Puerto Rican heritage and logo fandom, and Dan Simon with another Studio Simon Stumper.
Fooser Sports DesignWebsite / Twitter @foosersports
Dad Hat ChroniclesTwitter @thedadhat216
Dan Simon, Studio Simonwebsite / Instagram @studio_simon
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter

Tuesday Feb 14, 2023
Charlotte Knights
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
The Charlotte Knights are a high-level Minor League team in a Major League city, and their brand and ballpark reflect that. Guests include general manager Rob Egan and designer David C. Ruckman, plus Dan Simon returns with another Studio Simon Stumpers trivia question.
Charlotte Knightswebsite / Twitter @KnightsBaseball
David C. Ruckman Creativewebsite / Twitter @RuckmanCreative
Dan Simon, Studio Simonwebsite / Instagram @studio_simon
Baseball By DesignTwitter @Count2Baseball / Instagram @baseballbydesign / Website
Curved Brim Media NetworkWebsite / Twitter @CurvedBrim









