Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Listen on:
Episodes
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
The Chicago Dogs are the third team in the Second City—an independent minor league team that plays in a Major League market. In this episode, the team's Director of Sales Evan Gersonde talks all things Chicago Dogs, designers Dan Price and Kevin Gilsdorf delve into the primary Chicago Dogs brand and the alternate Chicago Wieners brand respectively, Dogs Super Fan Mike Trippi talks about the fan experience, and Dan Simon returns with another round of Studio Simon's Stumpers trivia.
Chicago DogsWebsite / Twitter @TheChicagoDogs
Dan Price, Adrenalin Sports MarketingWebsite / Twitter @figadvertising
Kevin Gilsdorf, Kindle PointWebsite / Instagram @kevin.gilsdorf
Mike TrippiTwitter @chidogfool
Dan Simon, Studio Simonwebsite / Instagram @studio_simon
Baseball By DesignTwitter @Count2Baseball / Instagram @baseballbydesign / Website
Curved Brim Media NetworkWebsite / Twitter @CurvedBrim
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
The collegiate summer level Spearfish Sasquatch base their identity on perhaps most well-known characters from the world of cryptozoology. The team's owner and general manager Eric Schmidt talks about the brand, and Jeremiah Byron of the Big Foot Society podcast joins to discuss cryptids in general and Big Foot in particular. And new to Baseball By Design, we debut "Studio Simon Stumpers," a segment in which designer Dan Simon asks a trivia question pertinent to the topic of the week.
Spearfish Sasquatchwebsite / Twitter @sprfshsasquatch
Big Foot Society Podcastwebsite / Twitter @bigfoot_society
Dan Simon, Studio Simonwebsite / Instagram @studio_simon
Baseball By DesignTwitter @Count2Baseball / Instagram @baseballbydesign / Website
Curved Brim Media NetworkWebsite / Twitter @CurvedBrim
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
Since 2004, the Montgomery Biscuits have spread buttery goodness throughout the Southern League. This episode features general manager Mike Murphy, who talks about the Biscuits brand and some of their innovative alternates, as well as pastry chef Elizabeth Meyers of I d'Eclair Pastry live from her commercial kitchen.
Montgomery BiscuitsWebsite / Twitter @BiscuitBaseball
I d'Eclair PastryWebsite
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
The Jacksonville Jumbo Shrimp have one of the signature wacky logos in the era of wacky logos. In this episode, GM Harold Craw talks about the initial fan reaction to the brand, Jason Klein of Brandiose talks about the creation of the logo, and Kathleen Clark of ReefTeach talks about what makes a shrimp a badass baseball mascot. Also, keep an ear out for mention of humuhumunukunuku a pu'a'a.
Jacksonville Jumbo ShrimpWebsite / Twitter @jaxshrimp
BrandioseWebsite / Twitter
Kohala Center: Kahalu'u BayWebsite / Instagram / Twitter
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Todd Radom is a man of his word! Back in 2021 on episode 2 of Baseball By Design, noted designer Todd Radom promised to come back on the podcast for episode 58 and nerd out about typography. That promise manifests this week in a conversation about interlocking letters—the sports logo take on the typographic convention of ligatures.
Todd RadomWebsite / Twitter
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
The great designer Dan Simon has taken over the podcast! It's part two of Dan's interview with deposed Baseball By Design host Paul Caputo, and this week Dan adds surprise guest Wildlife Consultant Ranger Amy Burnett to the mix!
Dan Simon, Studio SimonWebsite / Instagram
Wildlife Consultant Ranger Amy BurnettTwitter @RangerAmy
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
Noted designer Dan Simon can add podcast host to his impressive resume now. He takes over Baseball By Design and interviews deposed host Paul Caputo, covering a range of topics.
Dan Simon, Studio SimonWebsite / Instagram
Baseball By DesignTwitter / Instagram / Website
Curved Brim Media NetworkWebsite / Twitter
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
The Triple-A Salt Lake Bees have an adorable logo and a classic, simple nickname that pay homage to their Utah's nickname the beehive state, which is a reflection of the predominant faith in the area. This episode features voice of the Bees for all 28 years of the team's existence, Steve Klauke, Baseball By Design Wildlife Consultant Ranger Amy Burnett, and minor league fan and member of the Church of Latter Day Saints Zach Beeson.
Salt Lake Beeswebsite / Twitter @SaltLakeBees
Steve KlaukeTwitter @slbeesradio
Wildlife Consultant Ranger Amy BurnettTwitter @RangerAmy
Zach BeesonTwitter @zachbeeson22
Baseball By DesignTwitter @Count2Baseball / Instagram @baseballbydesign / Website
Curved Brim Media NetworkWebsite / Twitter @Curved Brim