Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
Tuesday May 20, 2025
Tuesday May 20, 2025
The Wisconsin Timber Rattlers have a classic name and a brand that they have expanded with a number of recent alternate identities. Guests this week include:
Rob Zerjav, President/CEO Wisconsin Timber Rattlers
Howard Aprill, Naturalist, Wehr Nature Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday May 13, 2025
Tuesday May 13, 2025
The brand-new collegiate summer level Marion Hungry Mothers are name for an almost definitely apocryphal legend of a mom and her child running for their lives. Guests include:
Terry Hindle, Managing Partner, Marion Hungry Mothers
Brittain Peck, Illustrator
Kevin Mcdonald, Hungry Mother State Park
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday May 06, 2025
Tuesday May 06, 2025
Ride along with designer Dan Simon, host of the Baseball Bucket List podcast Anna DiTommaso, and Ranger Amy on the annual road trip affectionately known as AnnaDannaPalooza. This year we dodge Georgia raindrops in Atlanta, Columbus, and Rome to sneak in four games (and a trip to the Georgia Aquarium) in 48 hours.
Guests include:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Anna DiTommaso, Baseball Bucket List, baseballbucketlist.com
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 29, 2025
Tuesday Apr 29, 2025
The Triple-A Norfolk Tides switched from a traditional brand to one based on a Neptune seahorse just over a decade ago. The new brand tells a number of stories about the ecology and the culture of Virginia's Tidewater region.
Guests include:
Joe Gregory, General Manager, Norfolk Tides
Sarah Peterson, Naturalist
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 22, 2025
Tuesday Apr 22, 2025
The Triple-A Rochester Red Wings are one of the longest-tenured teams not only in Minor League Baseball, but all of sports. The team pre-dates a certain hockey team of the same name by two years.
Guests include:
Naomi Silver, President, CEO, COO, Rochester Red Wings
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.
Guests include:
Jonathan Bravo, Director, Marketing & Communications, Fresno Grizzlies
Sam Hansen, Insta @samfromftk
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:
Tyson Jeffers Hub City Spartanburgers
Steve, Beacon Drive-in website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.
Find Ben Hill here:
Show Before the Show podcast
MiLB News milb.com
Baseball Traveler newsletter
Also on this episode:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.