Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
Tuesday Oct 14, 2025
Tuesday Oct 14, 2025
Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:
Allan Benavides, GM, Ontario Tower Buzzers
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox.
Guests include:
Eric Jarinko, General Manager, Greenville Drive
Heath Dillard, President and CEO, VisitGreenvilleSC
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
We're celebrating 200 episodes of Baseball By Design by celebrating the logos that you love! We invited listeners to tell us what minor league baseball logos you love, and you responded.
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 23, 2025
Tuesday Sep 23, 2025
The Gary SouthShore RailCats play in a unique corner of northwest Indiana where baseball, railroads, and Lake Michigan merge, and where they exist in a time zone different from the rest of their state. Their scrappy cat-based identity reflects the region and the realities of independent baseball.
Guests include:
Andrew Mild, broadcaster, Gary SouthShore RailCats
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
The Québec Capitales are carrying on a storied tradition of baseball in Canada's French-speaking province. The independent team has been around for more than a quarter century with a brand that has come to represent the entire region.
Guests include:
Michel LaPlante, former player, manager, GM, and owner, Québec Capitales
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
The Lincoln Saltdogs, an independent professional team in the American Association, are named for a unique feature in the landscape of Nebraska—which used to be a vast inland sea. Guests include:
Elijah Herbel, Lead Producer, Lincoln Saltdogs, Insta @herbel_essences
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
The collegiate summer-level NoCo Prospectors are named for the traditional sense of prospectors—mining for gold—as well as the fact that the team is made up of younger players, or prospects. Guests include:
Preston Munsch & Rochelle Reynolds, NoCo Prospectors, website
Matt West, Designer, Black Box Merch
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
The Florida State League's Bradenton Marauders pay tribute to their parent club in Pittsburgh with a pirate-themed brand, but make no mistake, the identity is completely their own.
Guests include:
Craig Warzecha, GM, Bradenton Marauders
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Matt Frick, Curator, St. Augustine Pirate and Treasurer Museum
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.