Baseball By Design: Stories of Minor League Logos and Nicknames

The brand-new Hill City Howlers, Single-A affiliate of the Cleveland Guardians, base their brand on a series of classic movie monsters. The team, formerly the Lynchburg Hillcats, play in a ballpark adjacent to a cemetery, setting the spooky scene. Guests include:
Dylan Narang, Owner, Hill City Howlers
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball branding.
Guests include:
Ena Patel, President, Long Beach Coast
David Sauer, Musician, One High Five
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include:
JP Brooker, Ocean Conservany, jpbrooker.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

The Salem RidgeYaks, Single-A affiliate of the Boston Red Sox, are the latest affiliated Minor League Baseball team to move away from a name based on their parent club to one that celebrates an aspect of the local community. The nickname pays tribute to outdoor recreation in the Blue Ridge Mountains. Guests include:
Allen Lawrence, General Manager, Salem RidgeYaks
Dr. Chris Mayer, Professor of Recreation Studies
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Davie Crocketts based their identity on wordplay centered around the name of the North Carolina county where they play. Guests include:
Greg Sullivan, Chairman, Blue Ridge League
Brittain Peck, Illustrator
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The Single-A Palm Beach Cardinals are named for their parent club in St. Louis, but their first foray into a fun alternate identity proved to be a rousing success. The Frozen Iguanas pay tribute to a quirk of Florida wildlife that lends itself to some great logos.
This week on the podcast:
Sophia Monteleone, In-Game Entertainment/Media Relations Coordinator, Palm Beach Cardinals
Ryan Fooser, Fooser Sports Design, Insta @foosersports
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
 

Sports design royalty Todd Radom joins from his home in Philadelphia to talk about sports design heritage in the 215. We talk Phillies maroon, a font called Scriptwurst, Eagles kelly green, the Phanatic, Gritty, and more.
Guests include:
Todd Radom, Todd Radom Design toddradom.com
Mitchell Kramer, Historian, bfranklin.org
Dan Simon, Studio Simon, studiosimon.net
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast:
Dave Heller, Owner, Modesto Roadsters
Greg Gallup, Slightly Obsessed Studios
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.