Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
Episodes

Tuesday Jan 28, 2025
Traverse City Pit Spitters
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
This week's episode takes us to the (tart) cherry capital of the world, Traverse City, Michigan, home of the National Cherry Festival and collegiate summer ball's Traverse City Pit Spitters. Guests include:
Jacqueline Holm, Traverse City Pit Spitters
Jason Klein, Brandiose, brandiose.com
Kat Paye, Executive Director, National Cherry Festival
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 21, 2025
Trenton Thunder
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
The Trenton Thunder have had the same name for more than three decades, but that name has been paired with a series of different logo concepts over the years—from a two-headed thunderbird, Thor the God of Thunder, and the current iteration, a storm cloud and lightning. Guests include:
Mike Warren, Trenton Thunder Director of Media Relations & Play-by-Play Broadcaster, X @Mike_WarrenPxP
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Scott Rippe, Facebook Rippeology
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 14, 2025
West Michigan Whitecaps
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
The West Michigan Whitecaps have played for more than three decades in Grand Rapids, about a half hour from Lake Michigan. Guests include:
Jim Jarecki, Vice President and GM, West Michigan Whitecaps
Jason Klein, Brandiose, brandiose.com
Kaitie Janecke-Soltesz, Naturalist, LinkedIn
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Jan 07, 2025
Todd Radom: Three is the Magic Number
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Designer Todd Radom stops by to chat about the many permutations of the number three in the world of sports design—plus cheesesteaks in both Philadelphia and Japan, convenience store preferences, and more!
Guests include:
Todd Radom, toddradom.com
Dan Simon, Studio Simon, studiosimon.net
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Dec 31, 2024
New Years Eve Stumperpalooza with Dan Simon!
Tuesday Dec 31, 2024
Tuesday Dec 31, 2024
We're ringing in the new year with a flurry of Studio Simon Stumpers from Dan Simon! It's the 100th episode of Baseball By Design with at least one of Dan's signature trivia questions, and we mark the occasion with not one, not two, but NINE stumpers!
Guests include:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Dec 24, 2024
Lake Country DockHounds
Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
The independent professional Lake Country DockHounds embody Wisconsin's relaxed summertime lake culture with their cartoon dog fisherman.
Guests include:
Bryan Giese, General Manager, Insta @bgiese77
Dominic Stearn, Broadcaster, Insta @dominicstearn19
Mike Magestro, Mindspike Design, mindspikedesign.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Dec 17, 2024
Chris Creamer of SportsLogos.net: Celebrating Three Years
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Chris Creamer, the godfather of sports branding journalism and founder of the website SportsLogos.net, joins to help celebrate three years of Baseball By Design. We talk about the challenges of covering sports branding, what to do with leaks, and when good brands are replaced with bad ones.
Guests include:
Chris Creamer, Sportslogos.net
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Tuesday Dec 10, 2024
Winnipeg Goldeyes
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
The Winnipeg Goldeyes are named for a popular fish (delicious when smoked!) in the capital city of the Canadian province of Manitoba. The team has been a centerpiece of their hometown since 1994.
Guests include:
Andrew Collier, General Manager, Winnipeg Goldeyes
Trevor Curl, Broadcaster, Twitter @trevorcurl9
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.









