Baseball By Design: Stories of Minor League Logos and Nicknames

It's that most wonderful time of year: the Baseballpalooza ride along! This year the gang visited the Malmo Oat Milkers of South Bend, Great Lakes Loons, West Michigan Whitecaps, and Joliet Slammers. Join Fish, Scuba, Ron, Mealey, Pearlman, Jon, Shady, Hirte, Zim, and your host Paul on a wondrous four-day adventure! Plus Dan Simon with a Studio Simon Stumper!
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The Schaumburg Boomers are named for prairie chickens, a distinctive bird that once dominated the landscape of the midwest. The Curved Brim Media meetup included a stop in Schaumburg, so we'll check in live from the game. Guests include:
Michael Larson, GM, Schaumburg Boomer
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
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Baseball By Design is a member of the Curved Brim Media Network.

The Keene Swamp Bats play in the New England Collegiate Baseball League. Their name derives from the bats who feast on mosquitoes found in the swamplands adjacent to the team's ballpark. Guests include:
Kevin Watterson, President/GM, Keene Swamp Bats
Joe Tolman, Bulldog Design, website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
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linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer-level Boulder 64s were founded as the Boulder Collegians in 1964. Under new management and in a new league, the team has a new brand. Guests include:
Preston Munsch & Rochelle Reynolds, Boulder 64s, website
Matt West, Designer, Black Box Merch
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Baseball By Design is a member of the Curved Brim Media Network.

The Gastonia Ghost Peppers, an independent professional team in the Atlantic League, played with seven different identities in 2024, then let fans vote on which one should be the permanent brand. Guests include:
Nick Matarese, The Barn Creative
Ed Currie, PuckerButt Pepper Company, puckerbuttpeppercompany.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

When John's Oliver's HBO show Last Week Tonight offered to rebrand one minor league baseball team, 47 clubs volunteered for the honor with very little idea what they were signing up for. The Erie SeaWolves were selected, and just weeks later, the Erie Moon Mammoths were born. The name is a tribute to a mammoth skeleton discovered by diver George Moon more than 30 years ago in Erie County's Lake Pleasant. Guests this week include:
Greg Coleman, President, Erie SeaWolves
George Moon, Scuba Dive Instructor
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The Great Lakes Loons, High-A affiliate of the Los Angeles Dodgers, play just above the ball of the thumb on the Michigan mitten. They're named for a bird that has creepy red eyes and is known for a mournful call that is often heard in movies. Guests include:
Chris Munkdhenk, GM, Great Lakes Loons
AJ Chlebnik, naturalist & Michigan native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

Minor League Baseball royalty Erik "the Peanut Guy" Mertens visited Colorado, and we spent the day checking out the Denver Bears defunct ballpark, a Colorado Rockies game, the National Ballpark Museum, and the Sundae Helmet Hall of Fame!
Erik "The Peanut Guy" Mertens, Tri-City Dust Devils, Twitter @ItsErikMertens
National Ballpark Museum, ballparkmuseum.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.