Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
Tuesday Mar 31, 2026
Tuesday Mar 31, 2026
Your host Paul checked off a life list item with a visit to San Juan, Puerto Rico, to see a World Baseball Classic game. The trip turned into so much more with great friends, cultural experiences, and a chance to chat with Pool A's play-by-play broadcaster.
This week on the podcast:
Tyler Maun, WBC Broadcaster, MiLB Show Before the Show Host, Insta @tylermaunpxp
Ed Rivera, Dad Hat Chronicles, Insta @thedadhat216
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Tuesday Mar 24, 2026
Tuesday Mar 24, 2026
The short-season class A Lowell Spinners were lost to history with the reorganization of affiliated Minor League Baseball. But six years later, they are back with new owners and at a new classification! This episode explores the reborn Spinners with some old and new marks.
This week on the podcast:
Marc Deschenes, Owner, Lowell Spinners
Jim Macleod, jimmacleod.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Tuesday Mar 17, 2026
Tuesday Mar 17, 2026
The Newport Gulls play in the collegiate summer level New England Collegiate Baseball League, and they are the first team from Rhode Island featured on Baseball By Design. Their adorable seagull-based logo has endured for a quarter century.
This week on the podcast:
Chuck Paiva, Owner, Newport Gulls
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Tuesday Mar 10, 2026
Tuesday Mar 10, 2026
The Stockton Ports, Single-A affiliate of the Athletics, are based in one of the country's largest inland ports, 80 miles east of the San Joaquin River. They also play in the Asparagus Capital of the World. Guests this week include:
Pat Filippone, President, Stockton Ports
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Mar 03, 2026
Tuesday Mar 03, 2026
The Nanaimo NightOwls and the Nanaimo Bars are one team that plays in Nanaimo, British Columbia. Their nicknames are a tribute to local wildlife and a confection named for the area.
This week on the podcast:
Jim Swanson, Managing Partner, Nanaimo NightOwls/Bars
Reuben Butterfield, Round 3 Agency
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Tuesday Feb 24, 2026
Tuesday Feb 24, 2026
The brand-new Hill City Howlers, Single-A affiliate of the Cleveland Guardians, base their brand on a series of classic movie monsters. The team, formerly the Lynchburg Hillcats, play in a ballpark adjacent to a cemetery, setting the spooky scene. Guests include:
Dylan Narang, Owner, Hill City Howlers
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Feb 17, 2026
Tuesday Feb 17, 2026
The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball branding.
Guests include:
Ena Patel, President, Long Beach Coast
David Sauer, Musician, One High Five
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Feb 10, 2026
Tuesday Feb 10, 2026
From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include:
JP Brooker, Ocean Conservany, jpbrooker.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.