Baseball By Design: Stories of Minor League Logos and Nicknames

The Augusta GreenJackets are a rare baseball team whose logo is based on another sport. The team leans into its hometown's claim to fame, the iconic Augusta National golf course. Guests this week include:
Brandon Greene, General Manager, Augusta GreenJackets
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
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Baseball By Design is a member of the Curved Brim Media Network.

The identity for the Charleston RiverDogs, Single-A affiliate of the Tampa Bay Rays, has a surprising back story—it's not based on dogs at all, but rather rats. Guests this week:
Ben Abzug, Senior Vice President, Charleston RiverDogs
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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Baseball By Design is a member of the Curved Brim Media Network.

Major League Baseball's All Star Game takes place today and Skye Dillon joins to talk about developing the logo for the event. Guests this week:
Skye Dillon, SKYE, www.skye.design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The Eugene Emeralds for many years had a brand that featured an idyllic natural scene—but then they made a dramatic switch and adopted a brand that features a snarling sasquatch. We talk about this and the team's hilarious Exploding Whales alternate identity. Guests this week include:
Matt Dompe, Assistant GM & Broadcaster, Eugene Emeralds
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The Double-A Springfield Cardinals have only had two alternate identities in their team history, including the Ozarks Snipe Hunters, unveiled this season. The brand plays on the storied tradition of sending newbie campers into the woods on wild goose chases for mythical furry critters.
This week on the podcast:
Dan Reiter, General Manager, Springfield Cardinals
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
 

Before they were the Aviators, the Triple-A baseball team in Las Vegas played as the Las Vegas 51s from 2001 to 2018. The team's alien-themed brand played on their proximity to noted government facility Area 51. Guests include:
Tom Brazile, Director of Retail Operations, Las Vegas Aviators
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The Tampa Bay Rays City Connect brand is one of the most successful in Major League Baseball. The identity tells the story of the region's close relationship with the skateboarding community, and ties together two generations of the team's branding. Guests include:
Warren Hypes, Rays VP Creative & Brand, Insta @warren_hypes
Michael Blanford, Former Executive Director, Boards for Bros
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Madison Mallards keep hitting it out of the park with their popular alternate identities. They'll play a game this season as "The Dudes" in tribute to the movie The Big Lebowski later this season. Guests include:
Kyle Chisholm, Marketing Director, Madison Mallards
Brent Bartels, Creative Services Manager
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.