Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a wink and a nod to a recent viral news event. Guests include:
Lucas Burris, Assistant GM/Broadcaster, Illinois Valley Pistol Shrimp
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:
Jarrett Rodgers, GM, Illinois CornBelters
Lynn Smith, MiLB super fan, Insta @iaskiheho
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 14, 2025
Tuesday Oct 14, 2025
Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:
Allan Benavides, GM, Ontario Tower Buzzers
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox.
Guests include:
Eric Jarinko, General Manager, Greenville Drive
Heath Dillard, President and CEO, VisitGreenvilleSC
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
We're celebrating 200 episodes of Baseball By Design by celebrating the logos that you love! We invited listeners to tell us what minor league baseball logos you love, and you responded.
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 23, 2025
Tuesday Sep 23, 2025
The Gary SouthShore RailCats play in a unique corner of northwest Indiana where baseball, railroads, and Lake Michigan merge, and where they exist in a time zone different from the rest of their state. Their scrappy cat-based identity reflects the region and the realities of independent baseball.
Guests include:
Andrew Mild, broadcaster, Gary SouthShore RailCats
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
The Québec Capitales are carrying on a storied tradition of baseball in Canada's French-speaking province. The independent team has been around for more than a quarter century with a brand that has come to represent the entire region.
Guests include:
Michel LaPlante, former player, manager, GM, and owner, Québec Capitales
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign