Baseball By Design: Stories of Minor League Logos and Nicknames

When the wind is blowing the right direction and the General Mills plant is producing the aromas from one of its signature items, the whole city of Buffalo takes on the smell of a freshly poured bowl of cereal. And the team can trace the origins of "My City Smells Like Cheerios Night" to an episode of this podcast from 2023! Guests include:
Pat Malacaro, Bisons Broadcaster, Twitter @PatWGR
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
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Baseball By Design is a member of the Curved Brim Media Network.

The Double-A Columbus Clingstones will play select games this year as the Scrambled Dogs, a tribute to a local delicacy that has its roots in an iconic pharmacy soda fountain.
This week on the podcast:
Mike Jones, Graphic Designer, Insta @bucket826
Kellie Oliver, Owner, Dinglewood Pharmacy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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The Double-A Tulsa Drillers have a classic brand and a host of fun alternates. Their identity pays tribute to Oklahoma's oil industry.
This week on the podcast:
Justin Gorski, General Manager, Tulsa Drillers
Live check-in from the ballpark with Ranger Amy, Chris Storm, and Julie Nickelasian
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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The Double-A Reading Fightin Phils have one of Minor League Baseball's longest standing relationships with their parent club, they have a primary identity based on a hot dog vendor who dresses like a guy riding an ostrich, and they lay claim to the title Baseball Town.
This week on the podcast:
Jake Starr, Lead Broadcaster, Reading Fightin Phils
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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The independent professional Lake Country DockHounds will pay tribute to their home state's favorite watering holes when they play as the Wisconsin Dive Bars. This episode explores the development of that brand.
Guests include:
Bryan Giese, Dockhounds Director of Marketing, Insta @bgiese77
Gregory Schuch, Dockhounds Designer, Insta @schuch.greg
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
 

The Single-A Visalia Rawhide have had the same identity since 2009, a text-based, Western-themed logo that features a whip. But they've ventured into the alternate identity with a fun character-based brand, the Central Valley Sir Loins
Guests include:
Griffin Epstein, Broadcaster, Visalia Rawhide
Dan Simon, Studio Simon, studiosimon.net
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

Sports design royalty Todd Radom joins to discuss his new book, The Ballpark and Beyond, which explores the history of baseball through amusing and interesting anecdotes. Who was the first team to have a website? How many MLB ballparks have burned down? Who is in the Discarded Mascot Island of Misfit Toys? The answers to these questions and more are in this episode!
Pre-order The Ballpark and Beyond at toddradom.com/the-ballpark-and-beyond
Guests include:
Todd Radom, Todd Radom Design toddradom.com
Dan Simon, Studio Simon, studiosimon.net
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Zebulon Devil Dogz will take up residence in the former home of the dearly departed Carolina Mudcats. They'll field a team of Australian players and sport a brand that has its roots in two hemispheres. Guests include:
Caleb Whitmore, General Manager, Zebulon Devil Dogz
Brian Begley, Designer, iambrianbegley.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to pauljcaputo@gmail.com.
Baseball By Design is a member of the Curved Brim Media Network.