Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
The Lincoln Saltdogs, an independent professional team in the American Association, are named for a unique feature in the landscape of Nebraska—which used to be a vast inland sea. Guests include:
Elijah Herbel, Lead Producer, Lincoln Saltdogs, Insta @herbel_essences
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
The collegiate summer-level NoCo Prospectors are named for the traditional sense of prospectors—mining for gold—as well as the fact that the team is made up of younger players, or prospects. Guests include:
Preston Munsch & Rochelle Reynolds, NoCo Prospectors, website
Matt West, Designer, Black Box Merch
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
The Florida State League's Bradenton Marauders pay tribute to their parent club in Pittsburgh with a pirate-themed brand, but make no mistake, the identity is completely their own.
Guests include:
Craig Warzecha, GM, Bradenton Marauders
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Matt Frick, Curator, St. Augustine Pirate and Treasurer Museum
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Aug 19, 2025
Tuesday Aug 19, 2025
It's that most wonderful time of year: the Baseballpalooza ride along! This year the gang visited the Malmo Oat Milkers of South Bend, Great Lakes Loons, West Michigan Whitecaps, and Joliet Slammers. Join Fish, Scuba, Ron, Mealey, Pearlman, Jon, Shady, Hirte, Zim, and your host Paul on a wondrous four-day adventure! Plus Dan Simon with a Studio Simon Stumper!
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Aug 12, 2025
Tuesday Aug 12, 2025
The Schaumburg Boomers are named for prairie chickens, a distinctive bird that once dominated the landscape of the midwest. The Curved Brim Media meetup included a stop in Schaumburg, so we'll check in live from the game. Guests include:
Michael Larson, GM, Schaumburg Boomer
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
The Keene Swamp Bats play in the New England Collegiate Baseball League. Their name derives from the bats who feast on mosquitoes found in the swamplands adjacent to the team's ballpark. Guests include:
Kevin Watterson, President/GM, Keene Swamp Bats
Joe Tolman, Bulldog Design, website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Jul 29, 2025
Tuesday Jul 29, 2025
The collegiate summer-level Boulder 64s were founded as the Boulder Collegians in 1964. Under new management and in a new league, the team has a new brand. Guests include:
Preston Munsch & Rochelle Reynolds, Boulder 64s, website
Matt West, Designer, Black Box Merch
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
The Gastonia Ghost Peppers, an independent professional team in the Atlantic League, played with seven different identities in 2024, then let fans vote on which one should be the permanent brand. Guests include:
Nick Matarese, The Barn Creative
Ed Currie, PuckerButt Pepper Company, puckerbuttpeppercompany.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.