Baseball By Design: Stories of Minor League Logos and Nicknames
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
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Episodes
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include:
Jordan Rowland, GM, co-owner, Yakima Valley Pippins
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Jon DeVaney, President, Washington State Tree Fruit Association
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include:
Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com
Jay Becker, BLDG Design, www.bldgbrands.com
Dr. Chris Mayer, folksy Chicago native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
Baseball By Design host Paul Caputo was invited to be a guest on a meeting of Chicago chapter of the Society for American Baseball Research (SABR). The meeting was hosted by John Racanelli, vice chair for the Emil Rothe (Chicago) SABR Chapter, founder and co-chair of the SABR Baseball Landmarks Research Committee, and the world’s foremost photographer of triple peanuts at ball parks. Guests this week include:
John Racanelli, SABR Chicago
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
The Richmond Flying Mummies are the newest team in the collegiate summer level Northwoods League. Their brand plays off the aviation heritage and two of the town's most famous 3,000-year-old residents. Guests include:
Guests this week include:
Trevor Amerson, General Manager, Richmond Flying Mummies
John Worthen, Worthen Design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
The Altoona Curve's brand is based on a railroad engineering marvel—the tightest hairpin turn in North America. The Curve are Double-A affiliate of the Pittsburgh Pirates. Guests this week include:
Nate Bowen, General Manager, Pensacola Blue Wahoos
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a wink and a nod to a recent viral news event. Guests include:
Lucas Burris, Assistant GM/Broadcaster, Illinois Valley Pistol Shrimp
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:
Jarrett Rodgers, GM, Illinois CornBelters
Lynn Smith, MiLB super fan, Insta @iaskiheho
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.